TriplePinch Media
Boutique Media
Buying & Planning
For fashion brands that understand media placement is not a commodity.
The media expertise of a major agency.
The attention of a founder.
Most fashion brands run media through generalist agencies that treat a Vogue placement the same as a trade insertion. The rates are standard, the relationships are transactional, and the strategic thinking stops at the media plan.
TriplePinch Media is a boutique media agency built specifically for fashion, luxury, and lifestyle brands. We handle media buying and planning, brand partnerships, and considered affiliate programmes — acting as an extension of your team with senior-level attention at every stage.
Two decades inside the Financial Times, British Vogue, GQ, Tatler, and Condé Nast Britain means we understand both sides of the table: the commercial pressures publishers face, and the strategic needs brands have. That dual fluency is what makes the difference between a placement and a partnership.
How We Place
Media Buying & Planning
Strategic placement across print, digital, and emerging platforms — from British Vogue to Monocle, from programmatic to podcast. We negotiate directly with publishers, leveraging relationships built over two decades inside their organisations.
The result: rates and positions that reflect partnership, not just volume.
Brand Partnerships
Bespoke editorial and commercial partnerships with leading publishers. Not off-the-shelf packages — considered collaborations that reflect your positioning and create value for both sides.
We have brokered partnerships that remain in place nearly a decade later. That longevity reflects the quality of the thinking, not just the negotiation.
Modern Solutions
Video strategy, social amplification, digital targeting, and emerging platforms. Traditional expertise with a contemporary lens.
We don't just place ads — we help fashion brands show up in the ways that matter now, in the environments where their audience already lives.
Why This Works Differently
Most media buyers have never sat on the other side of the table.
We have. As International Ad Director at British Vogue, Commercial Director for Fashion across all eleven Condé Nast Britain titles, and Fashion Publisher at The Guardian — where we launched a new design magazine — we shaped the editorial sections, built the commercial partnerships, and set the rates that fashion brands negotiate against today.
That means we know what a publication values beyond the rate card. We know which partnerships create genuine editorial alignment and which are simply paid placements dressed up as collaboration. We know how to position a brand within an editorial environment so that the placement works harder than the spend.
Senior-level attention at every stage. No layers, no junior account handlers. The people who build the strategy are the people who manage the relationship.
Working Together
01
Understand
We begin with your objectives, your audience, and your existing media activity — mapped against collection cycles, fashion week windows, and the editorial calendars that shape when and where your brand should appear.
02
Plan & Negotiate
We develop a media strategy aligned to your seasonal calendar and brand positioning, then negotiate directly with publishers on your behalf. Our relationships — built inside these titles — mean you get placements and rates that reflect your brand’s value, not just your budget.
03
Execute & Optimise
We manage the entire process — from booking to creative delivery to performance review. Season by season, not campaign by campaign. We refine as we go. Our fee is a standard industry commission of 15% of media costs — straightforward, transparent, aligned with what we place.
Inside the Publications That Matter
We have held senior commercial roles across the most important fashion publications in Britain — not as clients buying space, but as the people setting rates, shaping editorial-commercial strategy, and deciding which partnerships to pursue.
That means we understand not just where fashion brands should appear, but how editorial environments shape perception. We know the internal mechanics, the P&L realities, and the relationships that determine whether a brand gets a standard placement or a genuine partnership.
We work across luxury fashion groups, independent houses, jewellery and watches, beauty, and lifestyle.
The Titles We Know
These are not publications we simply place in. They are organisations where we have personal relationships with the commercial directors and editors — the result of two decades spent inside these titles, understanding how they work, what they value, and how to create placements that serve both the brand and the publication.
This is not an exhaustive list. We work with the titles that serve your brief.
Better rates. Stronger editorial relationships. Media placements that your competitors cannot access.
TriplePinch Media
Get in Touch
We take on a limited number of media clients each year to ensure every engagement receives senior-level attention.
The first step is a conversation — no commitment, no obligation. We will listen, assess, and come back with a clear recommendation.
Alexis Williams
Founder, TriplePinch