Founder career proof — delivered during Alexis Williams’s leadership career at Dezeen
Design You
Can Feel.
From a commercial enquiry to a cultural platform spanning editorial, experience and international partnership.
The opportunity
A partnership became
a cultural system.
Design You Can Feel was developed by Dezeen and ASUS as an ongoing exploration of material innovation, craftsmanship and artificial intelligence. It moved beyond a conventional partnership format into an editorial and physical platform presented through London Design Festival and Milan design week.
During his tenure as sales director and a member of Dezeen’s leadership team, Alexis was the principal client contact and led the opportunity from initial enquiry through ideation, development, execution and scale-up, directing internal, client-side and external stakeholders.
The work illustrates the operating principle now brought to TriplePinch: define what an ambition could become, build the cultural and commercial logic around it, then assemble and direct the capabilities required to deliver it.
What it demonstrates
One thread across
many disciplines.
The value did not sit in a single channel. It came from holding editorial, experience, client, design, production, communications and audience considerations together around one coherent proposition.
01
Define
Turn an initial commercial opportunity into a culturally credible platform with a clear organising idea.
02
Architect
Connect partnership, commissioning, editorial, physical experience and audience into one system.
03
Assemble
Bring the right internal teams and external specialists around the ambition rather than a predetermined format.
04
Direct
Maintain the strategic thread across client leadership, creative development, production, communications and scale-up.
Programme credits
Programme partners: Dezeen and ASUS. Milan exhibition design and delivery: My Beautiful City. Communications: Alpha Kilo. Willful Wonder: Studio INI, founded by Nassia Inglessis.
Founder role: Alexis Williams, then sales director and a member of the Dezeen leadership team; principal client contact and programme lead from initial enquiry through development and delivery.
Official Design You Can Feel archive · Willful Wonder project source
The TriplePinch application
The ambition shapes
the team.
TriplePinch applies this experience as an independent strategic centre—defining the opportunity, working with what is already strong and adding only the capabilities the mandate requires.
See how TriplePinch works