Strategic Media Partner
Operating as TriplePinch
Strategic guidance for fashion, art, design, and luxury brands
Background
Over 20 years at the intersection of media, fashion, and design — including senior roles at the Financial Times, The Guardian, Condé Nast, and Dezeen.
Advising brands on strategic media placement, high-level partnerships, and cultural positioning.
My work focuses on placement quality, context, and long-term brand value — not short-term performance metrics.
I work seamlessly alongside your existing PR, creative, and media partners. Every recommendation is designed to enable clarity, confidence, and cultural resonance.
Engagements are tailored to your needs. We begin with a conversation to understand your objectives.
A focused assessment of your current media spend and placements. Identifies gaps, evaluates context and quality, and delivers actionable insights — without execution.
A comprehensive channel strategy covering print and digital placement mapping, budget allocation guidance, and agency or publisher recommendations. Delivered as a written document and presentation.
A multi-quarter roadmap with publisher and platform evaluation, ROI versus brand equity frameworks, and risk assessment. Includes optional workshops and a full written deliverable.
Monthly advisory sessions, media plan reviews, placement guidance for campaigns, and quarterly strategy refreshes. For brands seeking a long-term strategic partner.
Strategic advisory, seamlessly integrated with boutique media execution and select publishing representation — for partners who value discretion and results.

I've spent over two decades working at the intersection of media, fashion, design, and culture — holding senior commercial positions at some of the world's most respected publishing brands.
My career began at the Financial Times, where I spent over a decade across How To Spend It and the FT's lifestyle portfolio. I later joined Guardian News & Media as Fashion Publisher, overseeing the launch of the Observer's Design magazine. From there, I moved to Condé Nast, first as International Advertising Director for British Vogue, before being promoted to oversee commercial strategy across the full fashion portfolio — including British Vogue, GQ, Wired, and Glamour. Most recently, I served on the senior leadership team at Dezeen, one of the world's most influential design and architecture platforms.
Throughout this journey, I've consulted on high-level advertising, brand partnerships, media collaborations, and strategic executions for the world's most prestigious fashion and luxury houses, cultural institutions, art galleries, and design brands. My work spans global luxury houses and the independent publications that shape cultural conversation — from strategic partnerships with the world's most prestigious brands to advisory work with the niche biannuals that define editorial taste.
This experience has given me a unique perspective: I understand how premium media owners think, what motivates them, and how to leverage their platforms for maximum brand impact. I've operated as an intrapreneur within large organisations — collaborating across editorial, marketing, and communications to deliver results that are innovative, entrepreneurial, and best-in-class.
I founded TriplePinch to offer the strategic rigour of a major agency with the focus and attention of a dedicated partner. Today, TriplePinch operates across three integrated pillars: strategic advisory, boutique media buying through TriplePinch Media, and select publishing representation through TriplePinch Publishing. I take on a limited number of clients and partners each year, ensuring every engagement receives my full attention.
Ready to begin?
Whether you're exploring a specific project or seeking ongoing strategic guidance, I'd welcome a conversation.